When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays thatContinue reading “When to hire an exhibition stand?”

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards. Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve yourContinue reading “Work it out backwards”

Q&A sessions

It is frustrating to hear companies say that they have tried exhibiting once, it was an expensive lesson in wasting money and they will never do it again. Exhibitions are a fantastic marketing platform when done correctly. Visitors are receptive to your offer, that’s why they have come to an exhibition. To see what companiesContinue reading “Q&A sessions”

Monster Tuck Shop

This unit had to be made in three separate parts and assembled on site because the access was a bit tricky. The shelves will be holding pots of sweets, the cupboard is fitted with push catches so no need or handles, on top of the cupboard will sit a till and a large wall mountedContinue reading “Monster Tuck Shop”

Hire a bespoke exhibition stand

We often hear people say they would love a bespoke stand but can’t justify the budget, especially when they are going to an exhibition for the very first time and are not sure if it is in fact the right one for them. There is no better way to make yourself different from the restContinue reading “Hire a bespoke exhibition stand”

The Gadget Show Live

We were at the NEC over Easter weekend installing the stand for Dialaphone’s debut show at The Gadget Show Live 2012. Our client, Prowess PR explained that it was a sort of ‘dipping the toes in the water’ exercise and the budget was tight however they still wanted to stand out with a bespoke standContinue reading “The Gadget Show Live”

5 reasons to exhibit

Exhibitions are a powerful face to face marketing activity Here are five reasons why: 1. Every person at an exhibition is a potential customer. Exhibitions provide you with unique and invaluable access to a highly targeted buying group. 2. 37% of exhibition visitors believe that experiencing a business first hand makes it more memorable. ThisContinue reading “5 reasons to exhibit”

A day’s worth of marketing with your exhibition stand

How do you tell people about your forthcoming exhibition? How do you increase footfall to your stand? We all know that just turning up on your stand is not good enough. But do you know how to really prepare your company for a successful exhibition? We decided to help out. All new and existing clientsContinue reading “A day’s worth of marketing with your exhibition stand”