Microtile surround

We are keen to showcase our recent collaboration with our client Alive&Sound of the microtile surround we’ve built. The brief included the maximum height, the size of the microtiles and a request to fit 8 wide by 6 high tiles into a curved front surround.

The surround was made out of four pieces and finished in high gloss white paint.

We think photos speak for themselves. Here are a few from the initial design to the finished product. And if you are looking to have something like this for your event get in touch by phone on 01978 780 421 or email info@blackiris-exhibitions.co.uk for further information.

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When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays that you are happy using at those shows but you wish to make an impact at that one-yearly show in a bigger venue and with bigger competitors then it pays to hire a bigger stand just for that show.

If you want to make an impact and stand out only once a year at an important event then hire a stand. Let’s face it – it is likely that in a year’s time you will want a different stand anyway. So why invest a large sum into something that you might not like anymore the year after.

When you hire a stand you still receive our full service of installation and de-rig, transporting of your equipment and marketing collateral, liasing with the organisers, coordinating with graphic designers, printers and AV hire companies. You don’t have to worry about storage of the stand or whether the design will stand the test of times. Because next year you can do exactly the same but with a new look.

You may save the graphics for the next year but in all honesty, these are usually used for one event only. So don’t get sold into the “you can reuse the graphics next year” scenario because I am willing to bet that chances of this happening are very slim indeed. Therefore always budget for a new set of graphics for each show. After all, your business will have grown from the last year and chances are, so will your message to the visitors.

Hire an exhibition stand
A modular exhibition stand to hire

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards.

Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve your targets. So you know the date of the show. Work your plan backwards – look at the deadlines organisers will have imposed on the exhibitors to ensure a smooth running of the show. But more importantly, work out your marketing plan for this particular show. Check the deadline for submitting PR articles to the organisers and adjust your marketing communication to reflect the main reason for this exhibition. Specify target audience and establish deadlines to reach them and ensure as many as possible visit your stand because you have invited them.

Looking at all of the activities you would like to do/plan to do should give you a good time framework to which you can work towards to achieve all of your goals. The more you are prepared the more activities will get done on time and more visitors will come to your stand to see what you have to offer.

Don’t forget to include the time to write/prepare post-event communications. You will not have the luxury of time once the show finishes – the quicker you contact your leads the better the return as they are more likely to remember you and stay engaged with you. So any post-event emails, catalogue posting etc should be pre-written and prepared in advance to save time after the event.

Prepare for exhibition

Shopping Mall Installation

Three weeks ago we’ve received a phone call from Creative 7 company wanting a display for a shopping mall where they will be selling their products. The brief was to look crisp, modern and suitable for displaying various gadgets. It needed a fair amount of storage together with a slat wall display. They also needed it in two weeks. This was a tall order and we had to push it back for a week but delivered the whole stand within three weeks of contact.

The finish was high gloss pain to give it the fresh, crisp look they were after. The storage was incorporated in all of the orange boxes as well as a walk in storage with lockable doors on the back. Small details such as matching paintwork on the lights, shelve holders and cable port really pulled it all together.

This installation being in a shopping mall, we had to do it out of opening hours. So last Friday we arrived at Crawley at 7pm after a nearly 5 hour drive and worked until late to install the display. We fitted shelves on site so the client could decide whether they wanted two or three and make sure the spacings were adequate for product display, cable port for the till was drilled on site so the client decided where the till will be positioned. Handles for sliding doors were fitted on site as well as all the graphics.

The first weekend was a big success, our client sold a lot of gadgets and had great response from everyone about the stand. They love it and we are over the moon with the feedback we’ve had from our client.

5 reasons to exhibit

Exhibitions are a powerful face to face marketing activity Here are five reasons why:

1. Every person at an exhibition is a potential customer. Exhibitions provide you with unique and invaluable access to a highly targeted buying group.

2. 37% of exhibition visitors believe that experiencing a business first hand makes it more memorable. This is a great opportunity for brand engagement.

3. 71% of visitors believe a trade show is the best way to meet new contacts and 80% of visitors expect to find new things. (How Live Works, Cog research, 2010)

4. After experience a brand at a live event, 28% of visitors indicated they would buy that brand. (How Live Works, Cog research, 2010)

5. Exhibitions give exhibitors an opportunity to see large number of prospects and customers over a short period of time.