Exhibiting with confidence

We’ve been busy expanding and developing our existing service offerings here at Black Iris and we thought it was about time we told you all about our exhibition training services. Exhibitions are a fantastic marketing tool for companies and they serve a great purpose for seeking out new business and strengthening existing relationships. In aContinue reading “Exhibiting with confidence”

Reusable stand at ecobuild 2013

ecobuild show is all about sustainability, innovative construction and re-usability of building materials. So it only makes sense for a company that makes a living out as an online exchange for construction surplus and re-usable materials. Recipro can be used to pass on leftover building supplies or to source good quality, low cost construction materials.Continue reading “Reusable stand at ecobuild 2013”

Exhibition stand at Toyfair 2013

We were approached by our client Mako Creative to help them design and build a stand for their client Tolo. We have taken the idea from their new Pop Up Farm House toy and made roofs with chimney that housed lights above the slat walls where they displayed their goods. The exhibition was in LondonContinue reading “Exhibition stand at Toyfair 2013”

Installation for art exhibition – Liverpool Biennial 2012

When it comes to the world of art, thinking needs to be adjusted to appreciate the full picture. It isn’t good enough to just build a plinth. You need to understand where it will be position, what it is for and how the whole look and feel will affect the finished artwork. We feel veryContinue reading “Installation for art exhibition – Liverpool Biennial 2012”

Modular graphic display stand for hire

We have added a new product to compliment our bespoke design and build side of the business. Following several enquiries from existing clients and some new, potential clients asking for a graphic display stand that isn’t the usual pull-up or pop-up stand we have found an amazing product that we showcased at a local exhibition.Continue reading “Modular graphic display stand for hire”

When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays thatContinue reading “When to hire an exhibition stand?”

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards. Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve yourContinue reading “Work it out backwards”

Shopping Mall Installation

Three weeks ago we’ve received a phone call from Creative 7 company wanting a display for a shopping mall where they will be selling their products. The brief was to look crisp, modern and suitable for displaying various gadgets. It needed a fair amount of storage together with a slat wall display. They also neededContinue reading “Shopping Mall Installation”

5 key benefits of exhibiting

This morning I attended (undercover) an exhibitor’s networking morning for RWM exhibition at the NEC. I was invited by one of our clients but really wanted to go and listen to John Blaskey talk about how to get the best out of your exhibition or as he puts it, don’t make an exhibition of yourself.Continue reading “5 key benefits of exhibiting”

Q&A sessions

It is frustrating to hear companies say that they have tried exhibiting once, it was an expensive lesson in wasting money and they will never do it again. Exhibitions are a fantastic marketing platform when done correctly. Visitors are receptive to your offer, that’s why they have come to an exhibition. To see what companiesContinue reading “Q&A sessions”