Reusable stand at ecobuild 2013

ecobuild show is all about sustainability, innovative construction and re-usability of building materials. So it only makes sense for a company that makes a living out as an online exchange for construction surplus and re-usable materials. Recipro can be used to pass on leftover building supplies or to source good quality, low cost construction materials.

Our client, recipro came to us with a brief that the stand has to be contemporary, simple and reusable. Our modular system was just the right solution. With slim aluminium frame that houses individual Foamex panels to display graphics on gives the whole stand contemporary edge, clean finish and it takes only 100mm of depth of the stand. It doesn’t require a team of people to put it up and take it down and the graphics can be re-used for the next show, keeping the cost low as well as reducing the waste.

We think it makes perfect sense but don’t take our word for it, the pictures speak for themselves. The size of the stand is 3x4m and the system is available to hire, just give us a call on 01978 780421

Modular exhibition stand
Contemporary graphic modular exhibition stand
Modular exhibition stand
Contemporary modular exhibition stand
Modular exhibition stand
Contemporary graphic led display at exhibition
Advertisements

Exhibition stand at Toyfair 2013

We were approached by our client Mako Creative to help them design and build a stand for their client Tolo.

We have taken the idea from their new Pop Up Farm House toy and made roofs with chimney that housed lights above the slat walls where they displayed their goods.

The exhibition was in London Olympia and the position of the stand meant they had a supporting column in the middle of it that we had to work with. We have clad the column and added a roof to it. The sides had 3D elements to it – a window to the side and a replica of the toy’s rattle, buttons and spinning beads that were in fact, spinning and not just a prop.

A picket fence was added to the plinth at the bottom of the column to finish the look and feel of the stand.

The client also sells a range of gardening tools and these were housed in a shed – complete with tongue & groove walls and a shed roof on top.

It was an absolute pleasure to be able to design such fun stand and receive the great feedback that we did from the client as well as the show visitors.

Exhibition stand
Column cladding on exhibition stand
Exhibition stand
Exhibition Stand at Toyfair
Exhibition Stand
Exhibition Stand at Toyfair
Exhibition Stand at Toyfair
Exhibition Stand at Toyfair
Exhibition Stand
Exhibition Stand at Toyfair

Modular graphic display stand for hire

We have added a new product to compliment our bespoke design and build side of the business. Following several enquiries from existing clients and some new, potential clients asking for a graphic display stand that isn’t the usual pull-up or pop-up stand we have found an amazing product that we showcased at a local exhibition.

The framework is light and made out of aluminium and the graphics panels are printed on foamex boards. The counter is stunning with front and back graphic panel to allow for branding.

We showcased the stand yesterday and the response was amazing with a few orders taken and several enquiries to hire the stand for bigger exhibitions. This is perfect to sit inside a shell scheme as it is the same height and therefore covers the usually unsightly walls. The system is highly adjustable and can add iPads, screens and literature holders and it will also sit at 90 degrees to form a corner.

The system is completely double sided and would look stunning as a wall or a room divider with graphics on both sides or in showrooms.

To find out more about the sizes and prices please call 01978 780 421.

When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays that you are happy using at those shows but you wish to make an impact at that one-yearly show in a bigger venue and with bigger competitors then it pays to hire a bigger stand just for that show.

If you want to make an impact and stand out only once a year at an important event then hire a stand. Let’s face it – it is likely that in a year’s time you will want a different stand anyway. So why invest a large sum into something that you might not like anymore the year after.

When you hire a stand you still receive our full service of installation and de-rig, transporting of your equipment and marketing collateral, liasing with the organisers, coordinating with graphic designers, printers and AV hire companies. You don’t have to worry about storage of the stand or whether the design will stand the test of times. Because next year you can do exactly the same but with a new look.

You may save the graphics for the next year but in all honesty, these are usually used for one event only. So don’t get sold into the “you can reuse the graphics next year” scenario because I am willing to bet that chances of this happening are very slim indeed. Therefore always budget for a new set of graphics for each show. After all, your business will have grown from the last year and chances are, so will your message to the visitors.

Hire an exhibition stand
A modular exhibition stand to hire

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards.

Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve your targets. So you know the date of the show. Work your plan backwards – look at the deadlines organisers will have imposed on the exhibitors to ensure a smooth running of the show. But more importantly, work out your marketing plan for this particular show. Check the deadline for submitting PR articles to the organisers and adjust your marketing communication to reflect the main reason for this exhibition. Specify target audience and establish deadlines to reach them and ensure as many as possible visit your stand because you have invited them.

Looking at all of the activities you would like to do/plan to do should give you a good time framework to which you can work towards to achieve all of your goals. The more you are prepared the more activities will get done on time and more visitors will come to your stand to see what you have to offer.

Don’t forget to include the time to write/prepare post-event communications. You will not have the luxury of time once the show finishes – the quicker you contact your leads the better the return as they are more likely to remember you and stay engaged with you. So any post-event emails, catalogue posting etc should be pre-written and prepared in advance to save time after the event.

Prepare for exhibition

Monster Tuck Shop

This unit had to be made in three separate parts and assembled on site because the access was a bit tricky. The shelves will be holding pots of sweets, the cupboard is fitted with push catches so no need or handles, on top of the cupboard will sit a till and a large wall mounted screen. There is also space to the right hand side for a smaller screen. The shelves are cantilevered so they appear to be floating but have the strength to take the weight for displays. The whole unit was painted in high gloss white paint and the logo is made out of poly and painted.

There are still graphics to go on the shelves and of course, the pots of sweets but it’s looking great already.

Hire a bespoke exhibition stand

We often hear people say they would love a bespoke stand but can’t justify the budget, especially when they are going to an exhibition for the very first time and are not sure if it is in fact the right one for them.

There is no better way to make yourself different from the rest of the exhibitors than showing your brand with a bespoke exhibition stand. So we have put together an all-inclusive offer for a hire of a bespoke timber built exhibition stand – see images below.

 

This is what’s included:

hire of the timber built stand structure for a 3x4m stand with a walk in storage (other sizes available but might incur an extra charge depending on the size);
12 square meters of raised flooring with carpet (your colour choice from the available swatches), aluminium edging and ramp for disable access (not shown on the visuals);
installation and derig – you turn up to the venue and the stand is ready for you, at the end of the show you go home and we come to dismantle the stand;
a freestanding plinth with lockable door, a display drawer and perspex top;
two curved tables on the walls with perspex tops;
32in screen;
printing of the graphics but not the design (freestanding plinth front, front L shape and short back – long back subject to surcharge);
we will liaise with the organisers direct for drawing approvals, insurance, health and safety and method statement forms;
transport to most venues (within 3 hours of drive from our workshop)

All this for you to hire for £3,990 plus VAT for the duration of the show* (maximum 5 days)
*subject to availability and T&Cs.

Other cost you will have to consider are:

cost of the space of your stand (from the organisers);
electricity supply;
internet supply;
furniture;
other extras ordered directly from the organisers;
artwork for the graphics;
accommodation for our crew depending on the venue location.

Give us a call on 01978 780 421 and tell us about your next exhibition or drop us an email on info@blackiris-exhibitions.co.uk


Who are we?

Make an exhibition of yourself.

Your exhibition stand should be a summary of all that’s good about you, your team and your brand. It’s your one chance, in an often very crowded market place, to be seen and be heard. After all, first impressions count. It’s an old adage but it’s as true today as it ever was. To achieve an exhibition stand that conveys your brand, your service, product, the company’s culture and values you need to establish a winning relationship with your exhibition stand contractor.

To start this relationship, contact us on 01978 780 421 or drop us a line at info@blackiris-exhibitions.co.uk

 

Black Iris Logo
Black Iris Exhibitions Website