Reusable stand at ecobuild 2013

ecobuild show is all about sustainability, innovative construction and re-usability of building materials. So it only makes sense for a company that makes a living out as an online exchange for construction surplus and re-usable materials. Recipro can be used to pass on leftover building supplies or to source good quality, low cost construction materials.

Our client, recipro came to us with a brief that the stand has to be contemporary, simple and reusable. Our modular system was just the right solution. With slim aluminium frame that houses individual Foamex panels to display graphics on gives the whole stand contemporary edge, clean finish and it takes only 100mm of depth of the stand. It doesn’t require a team of people to put it up and take it down and the graphics can be re-used for the next show, keeping the cost low as well as reducing the waste.

We think it makes perfect sense but don’t take our word for it, the pictures speak for themselves. The size of the stand is 3x4m and the system is available to hire, just give us a call on 01978 780421

Modular exhibition stand
Contemporary graphic modular exhibition stand
Modular exhibition stand
Contemporary modular exhibition stand
Modular exhibition stand
Contemporary graphic led display at exhibition
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Exhibition stand at Toyfair 2013

We were approached by our client Mako Creative to help them design and build a stand for their client Tolo.

We have taken the idea from their new Pop Up Farm House toy and made roofs with chimney that housed lights above the slat walls where they displayed their goods.

The exhibition was in London Olympia and the position of the stand meant they had a supporting column in the middle of it that we had to work with. We have clad the column and added a roof to it. The sides had 3D elements to it – a window to the side and a replica of the toy’s rattle, buttons and spinning beads that were in fact, spinning and not just a prop.

A picket fence was added to the plinth at the bottom of the column to finish the look and feel of the stand.

The client also sells a range of gardening tools and these were housed in a shed – complete with tongue & groove walls and a shed roof on top.

It was an absolute pleasure to be able to design such fun stand and receive the great feedback that we did from the client as well as the show visitors.

Exhibition stand
Column cladding on exhibition stand
Exhibition stand
Exhibition Stand at Toyfair
Exhibition Stand
Exhibition Stand at Toyfair
Exhibition Stand at Toyfair
Exhibition Stand at Toyfair
Exhibition Stand
Exhibition Stand at Toyfair

When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays that you are happy using at those shows but you wish to make an impact at that one-yearly show in a bigger venue and with bigger competitors then it pays to hire a bigger stand just for that show.

If you want to make an impact and stand out only once a year at an important event then hire a stand. Let’s face it – it is likely that in a year’s time you will want a different stand anyway. So why invest a large sum into something that you might not like anymore the year after.

When you hire a stand you still receive our full service of installation and de-rig, transporting of your equipment and marketing collateral, liasing with the organisers, coordinating with graphic designers, printers and AV hire companies. You don’t have to worry about storage of the stand or whether the design will stand the test of times. Because next year you can do exactly the same but with a new look.

You may save the graphics for the next year but in all honesty, these are usually used for one event only. So don’t get sold into the “you can reuse the graphics next year” scenario because I am willing to bet that chances of this happening are very slim indeed. Therefore always budget for a new set of graphics for each show. After all, your business will have grown from the last year and chances are, so will your message to the visitors.

Hire an exhibition stand
A modular exhibition stand to hire

Shopping Mall Installation

Three weeks ago we’ve received a phone call from Creative 7 company wanting a display for a shopping mall where they will be selling their products. The brief was to look crisp, modern and suitable for displaying various gadgets. It needed a fair amount of storage together with a slat wall display. They also needed it in two weeks. This was a tall order and we had to push it back for a week but delivered the whole stand within three weeks of contact.

The finish was high gloss pain to give it the fresh, crisp look they were after. The storage was incorporated in all of the orange boxes as well as a walk in storage with lockable doors on the back. Small details such as matching paintwork on the lights, shelve holders and cable port really pulled it all together.

This installation being in a shopping mall, we had to do it out of opening hours. So last Friday we arrived at Crawley at 7pm after a nearly 5 hour drive and worked until late to install the display. We fitted shelves on site so the client could decide whether they wanted two or three and make sure the spacings were adequate for product display, cable port for the till was drilled on site so the client decided where the till will be positioned. Handles for sliding doors were fitted on site as well as all the graphics.

The first weekend was a big success, our client sold a lot of gadgets and had great response from everyone about the stand. They love it and we are over the moon with the feedback we’ve had from our client.

Monster Tuck Shop

This unit had to be made in three separate parts and assembled on site because the access was a bit tricky. The shelves will be holding pots of sweets, the cupboard is fitted with push catches so no need or handles, on top of the cupboard will sit a till and a large wall mounted screen. There is also space to the right hand side for a smaller screen. The shelves are cantilevered so they appear to be floating but have the strength to take the weight for displays. The whole unit was painted in high gloss white paint and the logo is made out of poly and painted.

There are still graphics to go on the shelves and of course, the pots of sweets but it’s looking great already.

The Gadget Show Live

We were at the NEC over Easter weekend installing the stand for Dialaphone’s debut show at The Gadget Show Live 2012. Our client, Prowess PR explained that it was a sort of ‘dipping the toes in the water’ exercise and the budget was tight however they still wanted to stand out with a bespoke stand rather than settle for a shell scheme.

The stand needed a store room, a plasma screen, a counter and a plinth with security devices for all of the handsets they were displaying. Security was very important especially as they were showcasing a handset that hasn’t even been released yet in the UK.

Together with raised flooring to hide the electric cables to all units and simple graphics the stand looked simple and effective and the event proved a huge success for Dialaphone.

The stand is now in our storage to be used again for a next show.

Who are we?

Make an exhibition of yourself.

Your exhibition stand should be a summary of all that’s good about you, your team and your brand. It’s your one chance, in an often very crowded market place, to be seen and be heard. After all, first impressions count. It’s an old adage but it’s as true today as it ever was. To achieve an exhibition stand that conveys your brand, your service, product, the company’s culture and values you need to establish a winning relationship with your exhibition stand contractor.

To start this relationship, contact us on 01978 780 421 or drop us a line at info@blackiris-exhibitions.co.uk

 

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