Exhibiting with confidence

We’ve been busy expanding and developing our existing service offerings here at Black Iris and we thought it was about time we told you all about our exhibition training services. Exhibitions are a fantastic marketing tool for companies and they serve a great purpose for seeking out new business and strengthening existing relationships. In aContinue reading “Exhibiting with confidence”

Reusable stand at ecobuild 2013

ecobuild show is all about sustainability, innovative construction and re-usability of building materials. So it only makes sense for a company that makes a living out as an online exchange for construction surplus and re-usable materials. Recipro can be used to pass on leftover building supplies or to source good quality, low cost construction materials.Continue reading “Reusable stand at ecobuild 2013”

Exhibition stand at Toyfair 2013

We were approached by our client Mako Creative to help them design and build a stand for their client Tolo. We have taken the idea from their new Pop Up Farm House toy and made roofs with chimney that housed lights above the slat walls where they displayed their goods. The exhibition was in LondonContinue reading “Exhibition stand at Toyfair 2013”

Modular graphic display stand for hire

We have added a new product to compliment our bespoke design and build side of the business. Following several enquiries from existing clients and some new, potential clients asking for a graphic display stand that isn’t the usual pull-up or pop-up stand we have found an amazing product that we showcased at a local exhibition.Continue reading “Modular graphic display stand for hire”

When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays thatContinue reading “When to hire an exhibition stand?”

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards. Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve yourContinue reading “Work it out backwards”

Planning your next exhibition presence?

Are you planning your next exhibition presence but don’t know where to start? The big exhibitor manual is scary with so many forms to fill in, which ones do you need and which ones you don’t? Have you got your marketing strategy in place, PR, stand contractor? Have you appointed a project manager for thisContinue reading “Planning your next exhibition presence?”

Q&A sessions

It is frustrating to hear companies say that they have tried exhibiting once, it was an expensive lesson in wasting money and they will never do it again. Exhibitions are a fantastic marketing platform when done correctly. Visitors are receptive to your offer, that’s why they have come to an exhibition. To see what companiesContinue reading “Q&A sessions”