Exhibiting with confidence

We’ve been busy expanding and developing our existing service offerings here at Black Iris and we thought it was about time we told you all about our exhibition training services. Exhibitions are a fantastic marketing tool for companies and they serve a great purpose for seeking out new business and strengthening existing relationships. In aContinue reading “Exhibiting with confidence”

Reusable stand at ecobuild 2013

ecobuild show is all about sustainability, innovative construction and re-usability of building materials. So it only makes sense for a company that makes a living out as an online exchange for construction surplus and re-usable materials. Recipro can be used to pass on leftover building supplies or to source good quality, low cost construction materials.Continue reading “Reusable stand at ecobuild 2013”

When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays thatContinue reading “When to hire an exhibition stand?”

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards. Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve yourContinue reading “Work it out backwards”

Planning your next exhibition presence?

Are you planning your next exhibition presence but don’t know where to start? The big exhibitor manual is scary with so many forms to fill in, which ones do you need and which ones you don’t? Have you got your marketing strategy in place, PR, stand contractor? Have you appointed a project manager for thisContinue reading “Planning your next exhibition presence?”

Q&A sessions

It is frustrating to hear companies say that they have tried exhibiting once, it was an expensive lesson in wasting money and they will never do it again. Exhibitions are a fantastic marketing platform when done correctly. Visitors are receptive to your offer, that’s why they have come to an exhibition. To see what companiesContinue reading “Q&A sessions”

Monster Tuck Shop

This unit had to be made in three separate parts and assembled on site because the access was a bit tricky. The shelves will be holding pots of sweets, the cupboard is fitted with push catches so no need or handles, on top of the cupboard will sit a till and a large wall mountedContinue reading “Monster Tuck Shop”

5 reasons to exhibit

Exhibitions are a powerful face to face marketing activity Here are five reasons why: 1. Every person at an exhibition is a potential customer. Exhibitions provide you with unique and invaluable access to a highly targeted buying group. 2. 37% of exhibition visitors believe that experiencing a business first hand makes it more memorable. ThisContinue reading “5 reasons to exhibit”

A day’s worth of marketing with your exhibition stand

How do you tell people about your forthcoming exhibition? How do you increase footfall to your stand? We all know that just turning up on your stand is not good enough. But do you know how to really prepare your company for a successful exhibition? We decided to help out. All new and existing clientsContinue reading “A day’s worth of marketing with your exhibition stand”