Exhibiting with confidence

We’ve been busy expanding and developing our existing service offerings here at Black Iris and we thought it was about time we told you all about our exhibition training services. Exhibitions are a fantastic marketing tool for companies and they serve a great purpose for seeking out new business and strengthening existing relationships. In aContinue reading “Exhibiting with confidence”

Reusable stand at ecobuild 2013

ecobuild show is all about sustainability, innovative construction and re-usability of building materials. So it only makes sense for a company that makes a living out as an online exchange for construction surplus and re-usable materials. Recipro can be used to pass on leftover building supplies or to source good quality, low cost construction materials.Continue reading “Reusable stand at ecobuild 2013”

When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays thatContinue reading “When to hire an exhibition stand?”

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards. Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve yourContinue reading “Work it out backwards”

5 key benefits of exhibiting

This morning I attended (undercover) an exhibitor’s networking morning for RWM exhibition at the NEC. I was invited by one of our clients but really wanted to go and listen to John Blaskey talk about how to get the best out of your exhibition or as he puts it, don’t make an exhibition of yourself.Continue reading “5 key benefits of exhibiting”