When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays thatContinue reading “When to hire an exhibition stand?”

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards. Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve yourContinue reading “Work it out backwards”

5 key benefits of exhibiting

This morning I attended (undercover) an exhibitor’s networking morning for RWM exhibition at the NEC. I was invited by one of our clients but really wanted to go and listen to John Blaskey talk about how to get the best out of your exhibition or as he puts it, don’t make an exhibition of yourself.Continue reading “5 key benefits of exhibiting”

Planning your next exhibition presence?

Are you planning your next exhibition presence but don’t know where to start? The big exhibitor manual is scary with so many forms to fill in, which ones do you need and which ones you don’t? Have you got your marketing strategy in place, PR, stand contractor? Have you appointed a project manager for thisContinue reading “Planning your next exhibition presence?”

Q&A sessions

It is frustrating to hear companies say that they have tried exhibiting once, it was an expensive lesson in wasting money and they will never do it again. Exhibitions are a fantastic marketing platform when done correctly. Visitors are receptive to your offer, that’s why they have come to an exhibition. To see what companiesContinue reading “Q&A sessions”

A day’s worth of marketing with your exhibition stand

How do you tell people about your forthcoming exhibition? How do you increase footfall to your stand? We all know that just turning up on your stand is not good enough. But do you know how to really prepare your company for a successful exhibition? We decided to help out. All new and existing clientsContinue reading “A day’s worth of marketing with your exhibition stand”