Installation for art exhibition – Liverpool Biennial 2012

When it comes to the world of art, thinking needs to be adjusted to appreciate the full picture. It isn’t good enough to just build a plinth. You need to understand where it will be position, what it is for and how the whole look and feel will affect the finished artwork.

We feel very honoured to have been asked to build several plinths and display cabinets for Liverpool Biennial 2012.

Here are the photos of the largest installation – 12 freestanding pods to house 46 inch plasmas and DVDs, computers. They were painted in TV white as they were not to be too obvious. The whole idea is for the visitors to stand in the middle of the circle and get immersed in the display on the screens. Around this installation we also made 7 smaller plinths to have projectors fitted to them for other installations.

The artists are Mikhael Subotzky and Patrick Waterhouse and the installation is in the Cunard Building in Liverpool and will be there until 25th November.

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Microtile surround

We are keen to showcase our recent collaboration with our client Alive&Sound of the microtile surround we’ve built. The brief included the maximum height, the size of the microtiles and a request to fit 8 wide by 6 high tiles into a curved front surround.

The surround was made out of four pieces and finished in high gloss white paint.

We think photos speak for themselves. Here are a few from the initial design to the finished product. And if you are looking to have something like this for your event get in touch by phone on 01978 780 421 or email info@blackiris-exhibitions.co.uk for further information.

When to hire an exhibition stand?

A rule of thumb says that if you are going to use a particular exhibition stand more than three or four times it pays to buy it. If a majority of your shows are on the back of conferences in hotels, universities and venues other than exhibition halls and you already have graphic displays that you are happy using at those shows but you wish to make an impact at that one-yearly show in a bigger venue and with bigger competitors then it pays to hire a bigger stand just for that show.

If you want to make an impact and stand out only once a year at an important event then hire a stand. Let’s face it – it is likely that in a year’s time you will want a different stand anyway. So why invest a large sum into something that you might not like anymore the year after.

When you hire a stand you still receive our full service of installation and de-rig, transporting of your equipment and marketing collateral, liasing with the organisers, coordinating with graphic designers, printers and AV hire companies. You don’t have to worry about storage of the stand or whether the design will stand the test of times. Because next year you can do exactly the same but with a new look.

You may save the graphics for the next year but in all honesty, these are usually used for one event only. So don’t get sold into the “you can reuse the graphics next year” scenario because I am willing to bet that chances of this happening are very slim indeed. Therefore always budget for a new set of graphics for each show. After all, your business will have grown from the last year and chances are, so will your message to the visitors.

Hire an exhibition stand
A modular exhibition stand to hire

Work it out backwards

How do you ensure the best success at your next exhibition? Start by working it out backwards.

Establish the whole reason why you are going to exhibit at this particular show. Is it to gain new leads, brand awareness, market research? Once you have established the reason you can work on how to achieve your targets. So you know the date of the show. Work your plan backwards – look at the deadlines organisers will have imposed on the exhibitors to ensure a smooth running of the show. But more importantly, work out your marketing plan for this particular show. Check the deadline for submitting PR articles to the organisers and adjust your marketing communication to reflect the main reason for this exhibition. Specify target audience and establish deadlines to reach them and ensure as many as possible visit your stand because you have invited them.

Looking at all of the activities you would like to do/plan to do should give you a good time framework to which you can work towards to achieve all of your goals. The more you are prepared the more activities will get done on time and more visitors will come to your stand to see what you have to offer.

Don’t forget to include the time to write/prepare post-event communications. You will not have the luxury of time once the show finishes – the quicker you contact your leads the better the return as they are more likely to remember you and stay engaged with you. So any post-event emails, catalogue posting etc should be pre-written and prepared in advance to save time after the event.

Prepare for exhibition