This morning I attended (undercover) an exhibitor’s networking morning for RWM exhibition at the NEC. I was invited by one of our clients but really wanted to go and listen to John Blaskey talk about how to get the best out of your exhibition or as he puts it, don’t make an exhibition of yourself.
Regardless of the years of experience we can have in our respective industries it is always good to hear the basics especially when delivered by an expert such as John.
We all want exhibitors to have a successful show. The organisers, the stand builders, graphics people, printers, logistics companies… Happy exhibitors mean repeat business for us all. So anything we can do to help you make the most of your show, please just ask.
It doesn’t matter how big or small your stand is, whether you commissioned us or not, you can still come to us for straight forward advice.
And to leave you with food for though and perhaps get you thinking about attending that show you’ve been thinking about, I want to share from this morning the 5 key benefits exhibiting offers:
Non intrusive marketing/ permission marketing (people come to you, they want to know what you do, what your offer is, what is new in your business)
Market research – a perfect opportunity to listen, find out about your industry. Who do they deal with now if not you? Do they have a project you can quote on? It is a listening exercise, ask the right questions.
It is personal, you can start new personal connections, it’s face to face networking. No social media will ever fully replace the value of face to face interaction.
It is measurable. Plan it properly, set goals and measure them. You want to know your return on the investment, don’t you?
You get to deliver a total brand experience of your organisation (services, product, value, experiences).
But the main key to success is planning. Plan, prepare and execute for a truly successful show. And of course, give us a call for any help you may need along the way. Or email Q&A@blackiris-exhibitions.co.uk