Exhibitions are a powerful face to face marketing activity Here are five reasons why:
1. Every person at an exhibition is a potential customer. Exhibitions provide you with unique and invaluable access to a highly targeted buying group.
2. 37% of exhibition visitors believe that experiencing a business first hand makes it more memorable. This is a great opportunity for brand engagement.
3. 71% of visitors believe a trade show is the best way to meet new contacts and 80% of visitors expect to find new things. (How Live Works, Cog research, 2010)
4. After experience a brand at a live event, 28% of visitors indicated they would buy that brand. (How Live Works, Cog research, 2010)
5. Exhibitions give exhibitors an opportunity to see large number of prospects and customers over a short period of time.